Glorious Group No. 4

In our social media marketing class at UCR, it was on group no. 4 to analyze Facebook from different perspectives.

First of all, we figured out the three ways to do marketing on Facebook: Pages, Groups and  Ads. Out of these three, we thought that pages are the most effective, since a company can display various information and - for example - offer different incentives to potential customers.In contrast, ads and groups are often not even found by potential customers in our opinion.

Secondly, we analyzed the landing pages of different companies. Landing pages are the first page you land on after clicking on a link. Of the companies´ landing pages analyzed, we thought that Vitaminwater has the best one, since it is very well-arranged, makes a good use of colours and includes different types of media, such as pictures and videos. In contrast, we did not like Vizio´s landing page much. It is an electronics company, but based on the landing page - which just displays a picture of some men standing around - it could also be assumed that it is a rock band or clothing company. The landing page for that reason is not well-connected to the brand.

Finally, we figured out the different kind of posts a company can put on its wall in order to make it interesting for its customers. These posts include among other: Pictures, videos, links, advertistments, important dates and time, company information, incentives such as coupons, surveys, updates etc. The possibilities are very broad.

Group no. 4 hopes that we could bring across the findings well in class.

Yours,

Matthias