Social media, social media, social media, why is just so important for the marketing strategy of organizations?
There are several big reasons for it:

First of all, companies who do not include social media in their marketing strategy quickly appear to potential customers as being old-fashioned or, obsolete. 

Secondly, with the help of social media, you can reach enormous amounts of people, since more and more people are making use of social media.

Finally, being present on social media platforms keeps helping the companies being on track regarding customers´ desires: Through these platforms, a business-to-customer, B2C, exchange of information happens, which the companies can use to their advantage.
Clearly, the advantages of using social media are almost endless.

Now, if companies brand themselves via social media, how can indivuduals do that professionally, too? 

It is very easy: Repetitive slogans, pictures, symbols, opinions on different platforms such as Facebook, Twitter, Blogger, LinkedIn etc.. With the help of such more or less subtle repetitions, everybody can memorize oneself a lot more. Basically, you want to tell a consistent story of yourself, a story you want your future employers and business partners to know. 

With this consistent story, individuals can make a significant step in appearing much more professional and trustworthy, which can make a big difference regarding ones present and future. For example, it can be a deciding factor in the context of recruitment.

Social media, social media, social media.
IMPORTANT! IMPORTANT IMPORTANT!